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Divi is the most used premium WordPress theme worldwide, According to BuiltWith.com, and is known for its feature-rich, highly customizable web design tools.
Divi is a comprehensive website-building framework that allows users to create professional, visually appealing websites without touching a single line of code or relying on disjointed plugins. It offers an intuitive drag-and-drop builder, a wide selection of pre-made layouts, and cutting-edge e-commerce and marketing features.
Table of Contents
Introduction to Divi
Divi is a WordPress theme and plugin provider renowned for its flagship product, the Divi Builder. Founded in 2008 by Nick Roach, the company has grown to serve millions of users worldwide. Divi theme is dedicated to simplicity and functionality, making it accessible for all skill levels.
Features of the Divi Theme
1. Divi Theme Builder
The Divi Theme Builder is the heart of Divi’s functionality, providing an intuitive and powerful drag-and-drop interface. This tool allows users to design and customize their websites visually, offering complete creative control over every page element.
- Drag-and-Drop Interface: The builder lets users arrange and style elements effortlessly. With its visual editing environment, users can see changes in real-time, removing the guesswork often associated with traditional website editing.
- Real-Time Customization: The “What You See Is What You Get” (WYSIWYG) system ensures that all edits appear instantly on the screen, streamlining the design process and providing instant feedback.
- Global Design Controls: Divi makes maintaining brand consistency a breeze. Users can apply changes globally to fonts, colors, and styles, ensuring uniformity throughout the site with minimal effort.
- Custom Layouts: To save time and increase efficiency, users can create layouts, save them for later use, and export them to other projects. This feature is particularly useful for agencies managing multiple clients.
2. Pre-Built Design Layouts
Divi comes equipped with a massive library of pre-built layouts to help users get started quickly.
- Library of Layout Packs: Divi offers over 2,000 pre-designed templates tailored to various industries, from restaurants and online stores to creative portfolios and tech startups.
- Responsive Design: These layouts are optimized for all devices, ensuring a seamless user experience across desktop, tablet, and mobile screens.
- Quick Setup: Users can import layouts directly into their projects and begin customizing them immediately, significantly reducing the time it takes to build a professional-looking website.
3. Customization Options
Divi sets itself apart by giving users unparalleled control over the appearance and functionality of their website, without requiring coding expertise.
- No-Code Design Tools: Divi provides granular control over design elements, such as typography, color schemes, animations, and spacing. These tools allow for a completely personalized look and feel while remaining easy to use.
- Advanced Design Settings: For advanced users, Divi enables custom CSS to further enhance the design possibilities, making it a flexible tool for both beginners and professionals.
- Theme Options Panel: Divi’s backend control panel lets users configure global settings effortlessly, from logo uploads and header adjustments to managing social media integrations.
4. Responsiveness and Performance
Divi ensures your website not only looks great but also performs optimally across devices.
- Mobile and Tablet Optimization: Divi allows users to customize how their sites appear on smaller screens, ensuring mobile-friendly designs. Adjustments to fonts, spacing, and layouts are all simple to make.
- Performance-Optimized: Elegant Themes has made significant strides in improving Divi’s performance. With faster page load times and streamlined backend code, Divi helps create websites that rank well and deliver a great user experience.
- Lazy Loading: To further boost performance, Divi incorporates lazy loading, where images and media load only when visible to users, improving overall site speed.
5. Modules and Extensions
Divi includes a vast library of design modules that streamline the creation of dynamic and interactive websites.
- Wide Range of Modules: With over 200 built-in modules, users can add versatile features such as contact forms, image sliders, testimonials, pricing tables, counters, and galleries, all customizable to suit their needs.
- Third-Party Integration: Divi is compatible with popular plugins, including WooCommerce for e-commerce functionality, Mailchimp for email marketing, and more, allowing users to expand their site’s capabilities easily.
- Custom Code Blocks: For developers and tech-savvy users, Divi includes modules for adding custom HTML, CSS, and JavaScript, providing maximum flexibility for bespoke solutions.
6. WooCommerce Compatibility
Divi is an excellent choice for e-commerce websites thanks to its seamless WooCommerce integration.
- Dedicated WooCommerce Modules: With custom modules for displaying products, Divi enables users to create professional and visually engaging product pages.
- Shop Page Customization: Users can design and customize various aspects of their online store, including checkout pages, product listings, and shopping carts, for a consistent branding experience.
- Responsive Design: All WooCommerce elements are fully optimized for mobile devices, ensuring a smooth shopping experience on any screen size.
7. Advanced Functionality
In addition to its design and e-commerce capabilities, Divi includes powerful tools to optimize website performance and user management.
- Split Testing (A/B Testing): Divi provides built-in A/B testing tools to help users compare different designs or content variations and determine which performs better, ensuring informed decision-making.
- Role Editor: Website owners can manage user permissions with Divi’s role editor, which allows granular control over what each user role can access within the theme builder.
- Custom Headers and Footers: Divi makes Personalizing these essential site elements simple, helping users create a professional look that aligns with their brand.
- Dynamic Content Integration: This feature allows users to pull data from WordPress dynamically, such as blog posts or custom fields, to auto-update content on their sites.
User-Friendly Interface
One of Divi’s standout qualities is its user-friendly interface, the theme is intuitive and easy to navigate. The Divi Builder, in particular, simplifies the design process with its drag-and-drop functionality, allowing you to create complex layouts without writing a single line of code.
In terms of user-friendliness, Divi deserves a high rating. It’s well-documented, and the support team is always ready to assist you with any challenges. The Divi Builder’s intuitive interface and the availability of pre-made layouts make website creation a breeze, even for beginners.
Divi Products and Services
Divi’s ecosystem includes tools designed for website building, marketing, team collaboration, and content optimization. Below is a detailed overview of each product:
Divi Theme Builder
- Core Purpose: A visual drag-and-drop builder for designing WordPress websites without code.
- Features:
- Real-Time Visual Editor: Design and customize elements while seeing changes live.
- Pre-Made Layouts: Access 2000+ layout designs for faster website development.
- Global Design Settings: Make consistent updates across multiple pages.
- Responsive Editing: Customize how a website looks on mobile, tablet, and desktop.
- Custom Code Support: Embed CSS, JavaScript, and HTML for advanced design flexibility.
- Best Use: businesses, freelancers, and agencies needing fully customizable WordPress sites.
Extra (Magazine theme)
- Core Purpose: A magazine and blog-oriented WordPress theme built using the Divi Builder.
- Features:
- Category Builder: Customize the appearance of post categories and blog archives.
- Advanced Article Layouts: Design visually rich post templates to engage readers.
- Custom Review System: Add product or content reviews with star ratings and metrics.
- Post Sliders & Grids: Showcase blog posts or articles with interactive sliders and grid layouts.
- Best Use: Content publishers, bloggers, and online magazines focused on article-heavy websites.
Bloom (Email Opt-In Plugin)
- Core Purpose: An email opt-in solution to grow subscriber lists and optimize lead generation.
- Features:
- Multiple Opt-In Form Types: Includes pop-ups, fly-ins, inline forms, widget forms, and locked content.
- Targeted Triggers: Display forms based on triggers like time delays, scroll position, and exit intent.
- Design Flexibility: Customize forms with a variety of styles, colors, and animations.
- Email Marketing Integrations: Compatible with platforms like MailChimp, Constant Contact, AWeber, and more.
- Performance Analytics: Track the success rate of opt-ins with built-in conversion statistics.
- Best Use: Businesses and marketers looking to boost email subscribers and lead generation.
Monarch (Social Media Plugin)
- Core Purpose: Boost social sharing and follower engagement across a website.
- Features:
- Social Sharing Buttons: Add share buttons inline, in a pop-up, as fly-ins, or floating on the screen.
- Follow Buttons: Encourage users to follow social media profiles with customizable follow buttons.
- Trigger Settings: Display share buttons based on user behavior (e.g., on-scroll, time delay, or after an action).
- Design Controls: Customize button colors, placement, hover effects, and social network display.
- Social Network Support: Supports over 20 social platforms, including Facebook, Twitter, LinkedIn, and Instagram.
- Best Use: Any website focused on driving social engagement and increasing content visibility.
Divi Dash
- Core Purpose: Update and monitor all your WordPress sites within the Divi interface.
- Features:
- Centralized Dashboard Customization: Manage multiple projects from a single workspace.
- Workflow Optimization: Organize your layouts, designs, and tools for easy access.
- Team Efficiency: Seamless integration for collaboration, speeding up team-based development.
- Best Use: Freelancers, agencies, and developers managing multiple Divi projects.
Divi Teams
- Core Purpose: Manage collaborative projects by assigning roles and permissions across teams.
- Features:
- Role Editor: Assign access permissions for different team members (editor, developer, or designer roles).
- Shared Workspaces: Centralize design files, templates, and assets for team members.
- Project Collaboration: Collaborate efficiently without sacrificing project control.
- Management Dashboard: Track project status and user activity.
- Best Use: Teams, agencies, and organizations working collaboratively on Divi-powered sites.
Divi AI
- Core Purpose: Enhance website design and content creation using AI-powered tools.
- Features:
- Content Generation: Generate high-quality text content for headers, sections, or body text.
- Design Automation: Suggest styles, layouts, and color schemes to simplify design workflows.
- Creative Recommendations: AI-powered insights for improving user experience and aesthetics.
- Time-Saving: Automates repetitive design and content creation tasks, allowing designers to focus on strategy.
- Best Use: Designers, marketers, and content creators looking to speed up website production and creativity.
Divi VIP
- Core Purpose: Offer exclusive premium services and priority support for high-demand Divi users.
- Features:
- Priority Support: Faster access to customer support with priority tickets and problem resolution.
- Consulting Services: Access to professional advice for optimizing and scaling Divi-powered projects.
- Exclusive Access: Tailored solutions for businesses requiring advanced tools and services.
- Best Use: Large-scale businesses, high-traffic websites, or professional agencies needing premium support.
Divi Cloud
- Core Purpose: Provide cloud storage to save and access Divi assets across multiple projects.
- Features:
- Save Designs & Layouts: Store templates, layouts, and sections for future use.
- Anywhere Access: Retrieve saved assets from any WordPress project using Divi.
- Organized Workspace: Categorize and manage designs with intuitive folder and tagging systems.
- Project Efficiency: Reduces design time by allowing easy access to frequently used templates.
- Best Use: Freelancers, developers, and teams managing projects across different clients and websites.
Divi E-commerce
Setting Up an Online Store with Divi + WooCommerce
Divi E-commerce works with WooCommerce and gives you full control over your store’s content, structure, and design. The Divi Visual Builder allows you to customize your products, cart, and checkout pages.
Here’s how Divi can help you establish a successful online store:
1. Divi store Builder
Divi no-code builder allows you to build your store from scratch. It includes custom WooCommerce modules, and each module comes with hundreds of design settings, which gives you full control to structure your e-commerce pages.
2. Customizable design elements
With the Divi WooCommerce store, you have complete control and can customize every aspect of your store, including product templates, cart, and checkout.
3. Optimization and promotion
Utilize Divi’s marketing tools to enhance your store and boost sales. Implement split testing with Divi Leads. Design up-sells and promotions through Divi’s conditional options. Grow your email list and encourage social sharing with Bloom and Monarch. Divi provides all the resources necessary for your success.
4. Divi Layout Packs for E-commerce
Divi offers specialized layout packs tailored to e-commerce websites. These packs include pre-designed pages for your homepage, product listings, checkout, and more. You can import them with a few clicks and customize them to match your brand.
With Divi, you don’t have to rely on the standard WooCommerce store templates. Divi’s full suite of WooCommerce modules gives you complete control over the structure and design of your store.
Additional features that comes with Divi WooCommerce
Divi Marketing
Divi Marketing can be a valuable tool in your online marketing efforts. Here’s how you can leverage its features for effective digital marketing:
1. Landing Pages with Divi Builder
Create effective and high-converting landing pages for your marketing campaigns using the Divi Builder. Customizable elements and layouts allow you to design pages that drive conversions, capture leads, and grow your audience.
2. Grow your following and promote your website with Bloom and Monarch
– Bloom for Email Marketing
Bloom’s pop-ups, fly-ins, and opt-in forms can be strategically placed to capture email leads for your marketing campaigns. Use these leads to send your audience newsletters, promotions, and updates. Bloom integrates with 20 different email service providers.
– Monarch for Social Sharing
Boost your content marketing by encouraging readers to share your blog posts, articles, and content with Monarch’s social sharing buttons. This increases your content’s reach and engagement. You can also link to your existing social profiles.
3. Split Testing, Conversion Optimization, and Conversion Analysis.
– Split Testing
Divi Leads split testing system allows you to optimize your website’s design and content for better conversion rates. You can use it to test different variations of your landing pages, headlines, and call-to-action buttons. Divi will show each variation to a different subset of visitors and track which variation performs the best.
– Conversion Optimization (Goal Testing)
Divi leads split test lets you choose a goal and tracks how each content variation affects it. As data is collected, you see which version of your content converts the most for that goal. Pick different goals like sales, form submissions, clicks, reads, and views to measure your page’s success.
– Conversion Analytics
Divi Leads gathers conversion data, which enables you to monitor the conversion rates of all content variations. You can access these analytics, observe the data collection progress, and identify the most efficient version of your page.
Divi Marketplace
The Divi Marketplace provides thousands of free and commercial modules, layouts, extensions, and child themes that greatly expand Divi’s functionality.
With the Divi marketplace, members can also become creators and sell their products and services, earning a 70% commission on every sale.
Website examples and demos
Divi showcases hundreds of website examples and demos. These demos and examples showcase the different types of websites that can be built using Divi, from e-commerce stores to portfolio websites and blog websites.
Pricing and Licensing of the Divi Theme
Divi offers flexible pricing and licensing plans, making it an attractive choice for individual website owners and professional web designers who manage multiple projects. Its straightforward pricing model ensures that users can access premium features without the need for recurring payments per website or hidden fees.
Divi provides two main pricing options designed to suit different needs and budgets:
- Annual Subscription: For users who prefer short-term commitments or wish to evaluate the theme over time, Divi offers an annual membership. At $89 per year for Divi and $287 per year for Divi Pro, this plan grants full access to all Divi features, updates, premium customer support, and additional tools provided by Elegant Themes.
- Lifetime Access: For those seeking long-term value, the one-time Lifetime Access plan is priced at $249 for Divi and $365 for Divi Pro. This plan offers perpetual access to Divi, future updates, and premium support, eliminating the need for recurring payments. It’s an excellent choice for developers, agencies, and frequent WordPress users.
Unlimited Usage on Multiple Websites
One of the standout features of Divi’s licensing model is the allowance for unlimited website usage. Users can install and activate Divi on as many sites as they wish, whether personal projects or client sites. This unrestricted usage is a significant advantage for web design agencies, as it drastically reduces overhead costs while providing a powerful design toolset.
Value-Packed Licensing
Both pricing plans come bundled with impressive perks:
- Access to All Elegant Themes Products: Purchasing a license doesn’t just provide access to Divi. Users also receive other premium offerings like Extra (a magazine-style WordPress theme), Bloom (an email opt-in plugin), and Monarch (a social sharing plugin).
- Regular Updates: Ensure compatibility with the latest WordPress versions and incorporate performance improvements, new features, and security patches.
- Priority Support: Enjoy fast and responsive help via live chat or email from Elegant Themes’ support team.
Affordability Compared to Competitors
Compared to competing WordPress themes and builders that often charge per site or limit usage, Divi stands out for its affordability. This pricing model makes it an excellent investment for individuals and businesses, especially those managing multiple websites.
Cost-Effectiveness Over Time
The Lifetime Access Plan is particularly cost-effective for users with long-term projects. Within three years of use, the upfront cost becomes more economical than renewing the annual subscription, allowing users to save significantly over time.
Who is Divi for?
Divi is a WordPress theme made by designers for designers, it is ideal for web designers, agencies, and enterprises handling complex or large-scale projects. Its advanced tools and flexible options are perfect for professional environments.
For bloggers, small businesses, or individual website owners, Divi may feel overly complicated or expensive. Simpler, cost-effective alternatives might be more suitable, offering simplicity and affordability.
Rating
Reviews for Divi on various sites highlight both its strengths and weaknesses. Users appreciate Divi’s powerful drag-and-drop builder, excellent customer support and extensive customization options, which cater to professional web designers and agencies. However, some users note that performance can be an issue on low-end hosting setups, while others point out a steep learning curve and pricing concerns for small-scale users. Overall, it remains a favorite for large-scale or creative projects.
Final Verdict
Divi offers comprehensive tools to help you create stunning websites, set up online stores, execute online marketing strategies, and launch successful online businesses. Its user-friendly interface, regular updates, and extensive support make it a valuable asset for web designers, developers, and entrepreneurs at any stage of their online journey.
Its drag-and-drop builder simplifies the design process while allowing detailed customization. The addition of WooBuilder and robust eCommerce features make it a great fit for businesses with advanced needs, and the new AI tools boost efficiency.
However, Divi isn’t perfect for everyone. Performance on low-end hosting and Divi’s ongoing subscription costs make it less practical for small budgets and might deter small-scale creators. Despite these downsides, Divi is a top-tier choice for agencies and enterprises working on intricate web design projects. Other cost-effective theme providers are better-suited alternatives for small-scale creators.
Overall, Divi is a powerhouse for agencies and enterprises managing complex projects, but simpler solutions such as Astra or OceanWP are better for those who prioritize ease and simplicity over feature-rich complexity. Your decision should depend on your project scope, budget, and level of expertise.
While Divi doesn’t offer a free trial, the 30-day money-back guarantee ensures you can explore its offerings without risk.
Conclusion
Divi is a one-stop solution for designers, agencies, and enterprises that provides the power, scalability, and creativity you need. While perfect for those demanding depth and creative control in their web designs, smaller-scale users might find simpler, cost-effective alternatives more aligned with their needs.
Related post:
How to install Divi Theme on WordPress step-by-step tutorial
How to use Divi Theme Builder in WordPress step-by-step tutorial
