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This case study explores how 2030 Builders finds and reaches customers more easily with HubSpot’s Starter Customer Platform, with an ROI of 80% achieved.
About 2030 Builders
2030 Builders’ unique sustainability engagement platform helps companies implement sustainability in their organisational culture, empowering employees to adopt new behaviours and transform knowledge to action.
Products: Marketing Hub, Sales Hub, Service Hub, Full CRM Platform.
2030 Builders finds and reaches customers more easily with HubSpot’s Starter Customer Platform. The platform aids in better team alignment and increased efficiency, saving time and driving revenue growth, with an ROI of 80% achieved. Mia highlights HubSpot as an essential tool for informed decision-making and improved productivity in the startup’s sustainability focus.
The manual search for potential customers
In 2018, Mia Negru co-founded 2030 Builders, a startup that is all about fostering sustainability in businesses through the use of innovative digital tools. Their mission is to assist companies in achieving alignment with the UN’s Sustainable Development Goals (SDGs) by 2030.
Like many startups, the company had to tackle the common hurdle of identifying and engaging potential customers.. Initially, they relied on labor-intensive and manual outreach, making it costly and time-consuming to acquire customers.
“When we started looking for customers, we manually searched through the sustainability reports of Denmark’s top 100 companies, painstakingly extracting contact details such as email addresses, phone numbers, and names of sustainability officers,” Mia said. “We also attended industry events to network with people in sustainability roles and physically tap them on the shoulder.”
However, the process of gathering contacts was only the initial step. Once all the data was collected, the next challenge was figuring out how to make the most of it. “We had to find a way to consolidate that information, then try to figure out who among the people we found online or at events could become potential customers,” Mia explains.
Managing contacts and tracking progress
The next hurdle for the business was nurturing leads effectively from that initial contact to conversion. Despite the team’s best efforts, they relied on Excel spreadsheets to manage contacts and track interactions.
Mia highlights the areas where the system fell short: “We tried to categorize individuals into leads, prospects, and potential customers, while also juggling additional details about their respective companies, such as size and employee count. However, the sheer volume of details made it very hard to keep everything organized.”
Without a clear overview, it became quite challenging to maintain consistent communication with leads, risking potential opportunities or leads getting stuck in the pipeline.
Mia adds, collaboration was nonexistent. “How could we effectively collaborate internally to track the progress of these individuals? It posed a significant challenge for our team.”
Revolutionizing lead generation and outreach
Upon recommendation from another startup, 2030 Builders opted to try out HubSpot Starter Customer Platform, comprising Marketing Hub, Sales Hub, and Service Hub, providing the team with a comprehensive toolset to expand their business.
Marketing Hub Starter allows 2030 Builders to create personalized landing pages and forms that convert website visitors into qualified leads. They use HubSpot’s conversion analytics and visitor behavior insights to optimize their strategies continuously.
“This has transformed the way we capture leads at a European and global level,” says Mia. “Now, people are coming to us instead of us having to make big efforts to go to them.”
The company uses Marketing Hub Starter to foster relationships with prospects through newsletters and other email campaigns. HubSpot’s easy-to-use analytics allow the team to identify the most engaged prospects and tailor their communication accordingly, nurturing them all the way to conversion.
“HubSpot has revolutionized outreach towards our customers,” says Mia. “We’re able to deliver differentiated types of communication tailored to different stages of the lead journey, curating messaging to cater for different levels of interest.”
Mia estimates that 33% of the business revenue can be directly linked to the successful lead generation and nurturing strategies implemented through HubSpot.
Improved team alignment leads to increased productivity
Seamless integrations, like HubSpot for WordPress, Gmail, Google Calendar, and LinkedIn Ads, enable 2030 Builders to achieve better alignment and communication.
Previously, a significant amount of time was devoted to coordinating teams during meetings. Thanks to the constant stream of notifications keeping teams updated on platform progress, meeting times have been significantly reduced and overall productivity has soared.
“HubSpot plays a pivotal role in increasing our communication efficiency,” says Mia. “It’s a catalyst for almost silent communication, fostering more transparency among our sales, service, and marketing teams.”
Mia reports that by implementing HubSpot, her marketing team has experienced a remarkable 20% increase in efficiency. Not only that, but sales efficiency has also witnessed an impressive 50% boost. These improvements allow the growing business to dedicate more time to focusing on other strategic priorities.
As co-founder, Mia values the transparency within HubSpot, which keeps her well-informed about every aspect of the business..
“Having everything unified and connected means I can oversee tasks in progress, forecast projections, and monitor the performance of team members,” she says.
Mia is absolutely thrilled with the HubSpot Starter Customer Platform, which has been a total game-changer for them. It has allowed them to save an incredible amount of time and has made a huge impact on their productivity. She predicts that without HubSpot, they would have to consider hiring additional staff, potentially saving at least $50k/year.
‘A founder’s best friend’
To any newly established business considering HubSpot, Mia advises: “Just go with them!”
She adds, “HubSpot offers a very interesting combination of technological and customer expertise, and they don’t push products down your throat that you’re not ready to use. The platform’s interface and user friendliness make it very accessible for a person to jump in and use it. It has a nice flow, great insights and seamless integration with all your sales and marketing activities, making it an indispensable tool.”
Mia calculates that 2030 Builders realizes an exceptional ROI of 80% through their use of HubSpot, where for every $100 spent, they generate $800 in revenue.
Mia concludes, “HubSpot is definitely a founder’s best friend.”
Thanks to HubSpot, we effectively generate leads and nurture them using its automations, which drives impressive revenue growth.
Mia Negru
Co-Founder, 2030 Builders
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