How To Grow Your Subscriber List Quickly With MailerLite 2025

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Having a strong email list is a business’s most valuable asset. Email marketing continues to deliver high ROI, making it crucial to build a subscriber list that’s engaged and interested in your brand. But growing a list can seem daunting, especially if you’re starting.

Fortunately, MailerLite’s user-friendly platform offers powerful features that make it easy for businesses of all sizes to build and grow their subscriber lists quickly. Here’s a step-by-step guide to using MailerLite to boost your subscriber count.

One of the most effective ways to grow your subscriber list is to make it easy for potential subscribers to sign up. MailerLite provides a range of customizable landing pages and signup forms, helping you create seamless signup experiences.

Creating Landing Pages in MailerLite:

Access the Landing Page Builder: MailerLite’s drag-and-drop editor lets you create attractive, responsive landing pages with no coding. Choose from MailerLite’s pre-designed templates or design a page from scratch that reflects your brand.
Optimize for Conversions: Keep your page focused on a single goal, which is getting the signup. Use a strong headline and clear message. Include a lead magnet, such as a discount or a free download, to entice visitors to sign up.

Example: If you’re a small business offering a digital product, create a landing page offering a “10% off your first order” incentive. This small lead magnet can significantly increase conversions.

Best Practices for Signup Forms:

Types of Forms: MailerLite provides options like embedded forms, pop-ups, and even promotional bars that can be added to the top or bottom of your website. Try different types to find what works best for your audience.
Position and Timing: Strategically place forms where they’ll grab attention. For example, a well-timed pop-up when a user has scrolled halfway down the page or an exit-intent pop-up (a form that appears when a visitor is about to leave the page) can capture visitors who might otherwise leave without signing up.

Quick Tips:

Use a single call-to-action (CTA) on landing pages to keep the goal clear.
Limit the number of fields in your signup form. Email-only forms typically have higher conversion rates.
Use MailerLite’s analytics to monitor how your landing page is performing. Focus on layout, headline, and content that resonate with your target audience

2. Use Double Opt-In for Quality Leads

A double opt-in ensures your list includes subscribers who genuinely want to engage with your brand. With double opt-in, new subscribers confirm their email address, resulting in a more active and valuable list over time.

Setting Up Double Opt-In in MailerLite:

Enable Double Opt-In: In your MailerLite settings, you can enable double opt-in for any form you create. When a subscriber signs up, they’ll receive a confirmation email to verify their subscription.
Create a Friendly Confirmation Email: Design an engaging email that invites new subscribers to confirm their opt-in. Make sure the CTA button is prominent, and explain the benefits of joining your email list.

Example Confirmation Message: “Thank you for signing up! Click the button below to confirm your subscription and receive exclusive offers, updates, and more!”

Benefits of Double Opt-In:

Higher Engagement: Confirmed subscribers are more likely to open and engage with your emails.
Spam Reduction: Helps eliminate accidental or spam signups, improving list quality and email deliverability.

Quick Tip:

In your confirmation email, briefly explain the value subscribers can expect from your emails such as exclusive offers, updates, or useful content. This builds excitement and leads to better engagement.

Your website and social media channels are valuable touch points for attracting subscribers. By integrating MailerLite forms across these platforms, you can expand your reach and capture more leads.

Embedding Signup Forms on Your Website:

High-Converting Areas: Embed forms in high-traffic sections, such as your homepage, blog sidebar, and footer.
Create a Dedicated Signup Page: Having a standalone signup page on your website allows you to promote it across various channels. MailerLite’s landing pages can be linked directly from ads, social media, or other marketing campaigns.

Example: A small business selling handmade products could include a signup form at the end of blog posts or product pages, encouraging customers to “Sign up for exclusive discounts and new product alerts.”

Promoting Signups on Social Media:

Add a Link in Your Bio: Include a link to your MailerLite signup form or landing page in your social media bio, directing followers to sign up.
Run a Contest or Giveaway: Use MailerLite to create a special offer, giveaway, or contest, and promote it across social media with a link to the signup form.

Example: Create a contest where followers can enter by signing up for your newsletter.

Quick Tip:

Make sure to update your social media followers regularly on the value of signing up, like “Be the first to know about new products and receive exclusive discounts!”

4. Segment Your List to Increase Engagement

Segmentation is crucial for maintaining a healthy email list with high engagement rates. By categorizing your audience into segments, you can send personalized, targeted content that resonates with their interests and behaviors.

Setting Up Segmentation in MailerLite:

MailerLite allows you to create segments based on demographics, behaviors, and preferences. For example, you can segment based on engagement level, purchase history, or specific interests.

Examples of Segments:

New Subscribers: Send a welcome series with useful content for new signups.
Inactive Subscribers: Create a “win-back” campaign for subscribers who haven’t engaged recently.
Frequent Shoppers: Send exclusive offers or early access to loyal customers.

Why Segmenting Works:

Relevance: Targeted content feels more relevant to subscribers, increasing their likelihood of engagement.
Higher Conversions: Segmented campaigns can drive higher conversions by delivering offers or information to the right audience.

Quick Tips:

Start with basic segmentation such as (new vs. existing subscribers) and expand as your list grows.
If your product or service is location-specific, you can use geotargeting to send relevant content based on the subscriber’s region.
Use MailerLite’s automation features to send targeted follow-up emails based on segment behavior.

5. Utilize A/B Testing for Maximum Conversions

A/B testing is a powerful way to optimize signup forms, emails, and landing pages. MailerLite offers A/B testing features that allow you to compare elements and identify what works best with your audience.

Setting Up A/B Testing in MailerLite:

Test One Variable at a Time: Testing a single variable, like the CTA text or button color, gives you clearer insights. MailerLite’s A/B testing tools make it simple to run and analyze these tests.
Elements to Test: Experiment with different headlines, subject lines, call-to-action text, button colors, or form placements. Even small changes can significantly impact conversion rates.

Example: If you’re unsure whether a “Get Updates” or “Join Our List” is a stronger CTA, set up an A/B test. Monitor the results to see which option brings in more subscribers.

Using Test Results: Review MailerLite’s analytics to determine which variation performs best. Apply these insights across other campaigns to continuously improve results.

Quick Tip:

Regularly test new ideas to keep your sign-up process fresh and engaging. Even small changes can lead to significant improvements in conversions.

Conclusion

Growing an email list takes time, but MailerLite provides all the tools you need to transform your email marketing strategy and help you build a thriving, engaged audience. Following these tips, you can set your business up for sustained growth with an engaged and responsive email list.

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